Inventiv

I worked with the Inventiv team to provide cohesive branding for their products: Insight & Critic.

BRANDING
The Inventive team wanted logos that worked across a suite of products. I developed an overarching color palette as well as a stylistic theme of rounded line work that encompassed and united elements related to each product’s focus.

To help steer future product work, I drafted a styleguide of colors, fonts, and icons that could be used across each product.

WEB
In addition to branding guidelines, we worked together to find and style a CMS that worked best for their needs. I took their previous site and reorganized the layout for stronger CTA elements and more concise copy.

ABOUT
Critic eliminates the back-and-forth troubleshooting that is so common in tracking down bugs. Add Critic Tracking to your mobile app with one line of code. Reduce your time-to-resolution and give users a continuously improved app experience.

Insight makes employee feedback simple. Getting the survey out is the easy part. Who sees the reports? What actions should management take? How do you track progress? Have things gotten better or worse?Insight takes care of all of these issues and more.