CONNECT:
jennifer@jenniferbennett.work
HI. I'M JENNIFER, A PRODUCT DESIGNER

…wrestling ideas into reality through user research, product ideation, and design strategy. 


HOW AND WHAT WE'LL BE DOING

Tools & Techniques

  • Planning Tools | Confluence, Lucid Charts, HolaBrief

  • Research Tools | Typeform, Lookback, Airtable

  • Design Tools | Sketch, Figma, Adobe Creative Suite

  • Prototyping Tools |  Balsamiq, Invision, Powerpoint

  • Spec/Code Handoffs |  Zeplin, Jira, Trello 

  • Planning Activities | Lean Canvas, SWOT Analysis, Scope Bucketing

  • Research Activities | Competitive Assessment, Market Landscape, Personas

  • Design Activities | Key Screens, UI Branding, Design Briefs

  • Prototyping Activities |  User Journey, Task Challenges, Live Sessions

  • Spec/Code Handoffs |  User Stories, Style Guides, Training Sessions

BRINGING CONCEPTS TO LIFE

Expertise

BRANDING

Names, logo, style, copy – these elements of branding silently signal to the public what kind of company and product you are. Ensure that these align with your target audience with strong branding. 

MARKET & USER RESEARCH

Dig deeper than a “google search” with full market research. Assess competitors, potential users, press, and current trends. Run the numbers to ensure your concept has legs and potential for growth.

FEATURE PLANNING

Have the broad concept but not sure about the details? Have some details but the developers are asking you for way more? Draft detailed user stories to know what should be built and how it should work. 

PROTOTYPES

Interactions make the difference between delight or frustration. Make sure your app “feels” as good as it looks with a design prototype. Test new features with users or as an interactive concept for investors. 

UI DESIGN

Bring your features to life with wireframes, key screens, or even full UI. Already have a design but feel like it needs a refresh? We can do that too with a single consulting session or a heavier design “face lift”. 

USER TESTING & FEEDBACK

Make sure to put your designs or prototype before your potential users before ever committing a line of code.  Run live sessions, video calls, or surveys to gain a full understanding.

From the Blog